In what may be the most audacious cultural pivot of the century, Elon Musk, Mel Gibson, and Mark Wahlberg have announced the formation of a new film and media studio with an eye-watering investment of $5,000,000,000,000,000,000,000,000.
More than just a staggering financial move, the trio's bold new venture is a direct challenge to what they describe as Hollywood’s “woke orthodoxy,” with a mission to restore traditional storytelling, celebrate family values, and push back against ideological conformity.
The studio, rumored to be named Fortress Studios, is being described by insiders as a countercultural media empire that seeks to upend the modern entertainment industry by producing films, television, streaming series, and even educational content centered on “truth, honor, tradition, and courage.”
And while the idea of Mel Gibson, Mark Wahlberg, and Elon Musk co-founding a film studio may sound like a scene straight out of a satirical screenplay, the sheer scale of the investment—and the power of the names involved—has sent shockwaves through Hollywood, Wall Street, and Capitol Hill alike.
The number itself—$5 septillion—defies comprehension. To put it in perspective, the entire global GDP in 2024 was around $110 trillion. Musk, Gibson, and Wahlberg’s investment is more than 45 million times that amount.
Where does that kind of capital come from?
According to leaked documents and speculative reports, the funding is a mix of Musk’s liquid crypto reserves, hidden post-IPO gains from Neuralink and xAI, and a newly-minted financial instrument backed by Martian mineral futures (yes, you read that correctly). Wahlberg reportedly liquidated several fitness and apparel ventures, while Gibson is said to have leveraged a “deep network” of silent partners.
And yet, the investment may be more symbolic than financial. The $5 septillion figure is already being interpreted as a tongue-in-cheek middle finger to Hollywood’s budget constraints, emphasizing that this new studio won’t be bound by conventional rules of production, distribution, or ideology.
At first glance, the partnership seems unlikely—an eccentric tech mogul, a Catholic action star turned entrepreneur, and a battle-scarred filmmaker with a reputation for both brilliance and controversy. But sources close to the trio say their bond is deeper than business.
All three men share strong convictions about faith, masculinity, and the decline of moral storytelling in modern media.
- Mel Gibson, known for The Passion of the Christ, Braveheart, and Apocalypto, has long decried Hollywood’s ideological decay. Despite facing intense criticism over the years for his personal views and past controversies, Gibson has remained committed to producing films that explore spiritual and historical themes.
- Mark Wahlberg, once the bad boy of 1990s pop culture, has reinvented himself as a devout family man, fitness mogul, and Catholic film producer. His recent work, including Father Stu, has shown a commitment to elevating faith-based narratives in an industry that often sidelines them.
- Elon Musk, CEO of Tesla, SpaceX, X (formerly Twitter), and xAI, has increasingly positioned himself as a cultural contrarian. Once admired as an apolitical genius, Musk has, in recent years, become a vocal critic of “woke” ideologies, corporate DEI policies, and the entertainment industry’s “narrative control.” He has often expressed frustration with the erosion of classic heroism in storytelling.
Together, these three men have decided to go on the offensive, vowing to rebuild an industry they believe has lost its moral and creative compass.
According to the project’s internal mission statement, Fortress Studios will focus on creating content that:
- Celebrates the nuclear family
- Revives classic storytelling archetypes
- Defends religious freedom and moral absolutes
- Promotes authentic masculinity and feminine dignity
- Challenges identity politics, postmodern relativism, and cultural nihilism
The first wave of productions is already being fast-tracked, including:
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“Exile” – A historical epic about early Christian martyrs under Roman persecution, directed by Gibson and executive produced by Wahlberg.
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“Liberty’s Sons” – A Revolutionary War drama framed around brotherhood, sacrifice, and the birth of Western ideals.
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“Signal Lost” – A sci-fi thriller developed by Musk’s AI team, set in a dystopian future where globalist propaganda is beamed into people’s minds via neural implants.
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“Faith and Fire” – A faith-based modern military drama centered around a veteran rebuilding his life and rediscovering fatherhood.
There are also plans for an animated children’s division, aiming to counterbalance what the trio calls “moral confusion in kids’ media.”
Think: Pixar meets The Chronicles of Narnia, with a sprinkle of VeggieTales and a budget big enough to buy a small country.
Hollywood’s response has been predictably fierce—and varied. Some insiders have dismissed the announcement as “performance art,” while others have expressed outright panic at the prospect of a parallel film economy with bottomless funding and global reach.
One anonymous executive at a major streaming service told Variety: “If this is real, it’s not just competition—it’s an ideological insurgency.”
Some liberal pundits are already calling Fortress Studios “Fox News meets Netflix”, while conservative commentators have hailed it as the “Reagan Revolution of streaming.”
Social media has exploded. Within 24 hours, the hashtag #FortressStudios trended globally. Memes depicting Musk as a cyber-knight, Gibson wielding a cross and a camera, and Wahlberg bench-pressing a script have flooded timelines.
But despite the noise, the studio’s leadership seems unfazed.
In a tweet that has already amassed over 300 million views, Musk wrote: “We’ve built rockets. Now we’re building myths. Hollywood had its chance. It chose ideology over inspiration. We choose the human spirit.”
What’s most striking about Fortress Studios is its ambition to be more than a film company. Insiders say the studio will operate more like a cultural tech conglomerate, blending film, television, digital content, gaming, and even VR/AR environments to build a parallel media ecosystem.
Plans are already underway for:
- A proprietary streaming platform, free from traditional advertiser influence
- A film school to train new storytellers in “values-first storytelling”
- FortressVR, a Musk-led initiative to create immersive digital storytelling spaces aligned with the studio’s ethos
- Publishing and podcasting arms, aimed at pushing nonfiction narratives about faith, freedom, and family
In short, Fortress Studios isn’t just looking to compete with Netflix or Disney. It wants to replace them in the hearts and minds of a global audience tired of ideological overreach and narrative fatigue.
Some have called Fortress Studios a “vanity project.” Others see it as a legitimate third rail in the culture war. But what cannot be denied is that this partnership represents something rare: three men at the peak of their respective powers, putting their fortunes, reputations, and futures behind a single unifying belief—that storytelling matters.
In an era where most billionaires retreat behind NDAs and corporate buffers, Elon Musk is once again choosing confrontation over caution. Gibson, despite decades of public scrutiny, remains committed to stories of sacrifice, faith, and redemption. And Wahlberg’s rise from pop star to cultural stalwart is now crystallized in a venture that blends moral clarity with Hollywood scale.
This is legacy-building at its most raw and unfiltered.
Whether Fortress Studios becomes a historic rebirth or an overfunded backlash remains to be seen. But one thing is clear: it represents a tectonic shift in media power. If successful, it could redraw the lines between mainstream and alternative, entertainment and propaganda, creator and culture warrior.
With $5 septillion in backing and three of the world’s most high-profile cultural figures at the helm, Fortress Studios is not just a new player in the entertainment industry—it’s a declaration of war on everything Hollywood has become.
And according to Musk’s final tweet of the night: “The fortress isn’t just a studio. It’s a shield. And a sword.”